A Content Creator, Musician and Marketer.
Trend-Driven Content
Content inspired by current social media trends, popular audio, challenges, and fast-moving formats to boost reach and relevancy.
This piece was inspired by another university that used Taylor Swift’s engagement photo to create student-related memes. The moment I saw it, I immediately knew the concept would work perfectly for our brand too, especially with the iconic seagull-Greggs culture on campus.
I jumped on the idea straight away, created the image, and replaced the background with Fulton House, where students often have had their Greggs snatched by seagulls.
As expected, the post blew up instantly: over 100k views, 2.5k+ likes, 1.1k shares, and even a comment from Greggs official - something that had never happened on our channel before. It remains the top-performing post to date, and I’m very proud of it.
This showcases my strong trend sensitivity, my ability to identify what will resonate with our audience, my quick creative thinking, and my instinct for tailoring trending concepts to fit our brand identity while keeping them culturally relevant and fun.
This content was the first piece to really blow up when I started the job. Inspired by the Spotify Wrapped trend, I jumped on the idea immediately and created these student-related graphics. It quickly gained a huge amount of engagement and stayed one of our top-performing posts for a long time.
It demonstrates my strong instinct for spotting viral potential, my ability to adapt popular formats for our audience, my fast execution, and my fun, playful approach to content creation.
This video was created for Winter Graduation 2024, during my first few month in the role. Inspired by a mix of online content, I came up with the idea of giving the stage to parents and highlighting them as the support behind every graduate.
The video performed exceptionally well, gaining a huge amount of engagement within hours and receiving some of the loveliest comments, especially from groups who often feel unseen. That made me genuinely happy, because my intention was to make every person, every role, feel valued and celebrated. That’s a key part of my work ethic: to create content that makes people feel recognised, represented, and appreciated.
The content reached 52k+ views, 1.6k+ likes, and remained the top-performing reel for a long time.
At the end, I want to express that I know trends can sometimes be controversial, silly, or even cringe. But I’m always intentional and sensitive about which trends I choose to engage with. I only select ideas that genuinely work for the brand, and I always tailor them so they speak directly to our target audience. I use trends to resonate with students, make different groups feel seen and represented, and connect through shared campus culture, not just to chase numbers.